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Practical coverage of the everyday.
WHOOP has moved deeper into women's health by adding a Natural Cycles integration that gives eligible members access to a one-year subscription to the fertility and birth-control app, a partnership that pushes reproductive health data further into mainstream wearable technology.
Sassy Jones has turned a restored historic home in Houston's Third Ward into an immersive flagship built around jewellery, community and confidence.
Frankel is turning viral better-for-you recipes into a physical retail test, with a Supermodel Cafe pop-up opening in East Quogue on 13 August.
H&M's 20-piece collaboration with Livia Nunes Marques moves a woman creator upstream from styling into fashion product decisions.
Happenstance Whiskey, led by founder Paige Parker, has expanded into New Jersey as the women-owned Nashville brand reaches seven states.
A Tall Box founder Anastasia de Jong is opening preorders in August for a premium denim brand built for women 5'9" and above, with fit-first design across three body-shape-conscious cuts.
The childcare conversation tends to operate at two extremes: the policy debate and the personal struggle. The middle ground is where most decisions are actually made.